"Ritual-First" Design
That Captured
50+ Founding Members
A premium digital build for Afuri Aesthetics & Wellness — combining Zen-inspired UI/UX, conversion architecture, and CRM automation — that sold out Founding Memberships before the spa's physical doors opened.
Website Screenshot
Add Screenshot 258 — Afuri Hero SectionAbout the Client
What is Afuri Aesthetics & Wellness?
Afuri Aesthetics & Wellness is a luxury med-spa launching a new location in Coral Springs, FL. They specialise in holistic skincare and wellness treatments — positioning themselves not as a clinical facility, but as a ritual destination for high-value clientele.
When they came to us, they had zero digital footprint. No website. No strategy. The goal: sell 50 "Founding Member" spots at $99/mo before the physical location even opened — in one of the most competitive wellness markets in Florida.
The existing brand felt "clinical" rather than "holistic." Our challenge was to transform that perception through design — and sell out Founding Memberships before opening day.
Afuri Brand / Logo Image
Replace with your client image URLStrategy 01
Content Creation
High-quality content is the foundation of any successful digital marketing campaign. We created every asset — from ad creatives to organic social posts — in-house with a clear brand voice.
Post / Creative #1
Social media post or ad creative
Post / Creative #2
Social media post or ad creative
Post / Creative #3
Social media post or ad creativeStrategy 02
Website Design & Development
A professional website was designed and developed from scratch to serve as the central hub for all traffic.
- Custom responsive website designed to convert visitors to customers
- Blog section for SEO content publishing
- Fast loading speed optimized for mobile visitors
- Integrated with Google Analytics and ad tracking pixels
afuriaesthetics Website Screenshot
Homepage or landing page screenshotStrategy 03
Email Marketing Campaign
An automated email marketing system was set up to onboard new users, drive in-clinic engagement, and convert free users to paid patients.
- Welcome email sequence for new patients or clients
- Feature highlight emails to drive in-website exploration
- Re-engagement campaigns for inactive users
- Automated reminder campaigns based on user behaviour
Email marketing contributed significantly to the 99+ in-services purchases — converting free installers into paying customers through strategic nurture sequences.
Email Campaign Screenshot
Mailchimp, Klaviyo or other platform dashboardStrategy 04
SEO of Website & Reporting
On-page and off-page SEO was implemented on the afuriaesthetics website to drive long-term organic traffic, while detailed monthly reports kept the client fully informed on every metric.
SEO Report / Search Console Screenshot
Google Search Console or SEMrush/Ahrefs report- Complete on-page SEO audit and optimization of all pages
- Keyword-targeted blog posts to capture search traffic
- Technical SEO: sitemap, schema markup, page speed
- Backlink strategy for domain authority building
- Monthly SEO reports with keyword rankings & traffic data
- Transparent reporting dashboard shared with client
The Results
From 10 to 10,000 Downloads
in Just 3 Months
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